Just Harvest USA aims to build a more just and sustainable food system with a focus on establishing fair wages, humane working conditions and fundamental rights for farmworkers. We achieve this through broad public education and mobilizing support for farmworker-led and other grassroots campaigns. Our goals are to:
- Build public awareness through education, media, and campaigns about the often unjust conditions in which our food produced;
- Mobilize support for farmworker-led and other grassroots campaigns to improve wages, working conditions, and rights;
- Engage the sustainable food movement to advocate for farmworker rights as an integral part of sustainability;
- Promote socially responsible purchasing in the food industry, with an emphasis on natural and organic retailers, to ensure the rights of farmworkers.
One of our key partners is the Coalition of Immokalee Workers (CIW). The CIW is a community-based farmworker organization headquartered in Immokalee, Florida, with over 4,000 members. The CIW’s Campaign for Fair Food has won unprecedented support for fundamental farm labor reforms from retail food industry leaders, with the goal of enlisting the market power of those companies to demand more humane labor standards from their Florida tomato suppliers.